Ross Greenman

Senior Legal Advisor at Peregrine Hospitality

He serves as General Counsel to private equity-backed hospitality platforms, at the intersection of transactions, enterprise risk, and operational strategy.

He sometimes jokes that he’s an entrepreneur trapped in a lawyer’s body. What he means is that he’s always been drawn to the operating side of the business — how capital, assets, people, and strategy come together to create value. Over the years, he’s spent significant time in the field — walking properties, working alongside operating teams, and partnering with executives and investors to translate complex situations into clear, actionable decisions.

His career began in a Los Angeles criminal courtroom as a felony prosecutor. That experience taught him to think on his feet, distill complexity quickly, and communicate clearly under pressure while making decisions with incomplete information. Those instincts continue to shape how he approaches the businesses he’s involved with today — focusing on what actually matters and helping leadership teams make and execute high-stakes decisions with clarity and alignment.

Most recently, he served as Senior Vice President and General Counsel of Peregrine Hospitality (formerly KSL Resorts), a KSL Capital Partners-backed investment and operating platform that scaled to 45 properties, 6,500+ keys, and 5,000+ associates during his tenure. As a member of the senior leadership team, he worked across $1B+ of acquisitions, financings, and strategic transactions, as well as labor strategy, litigation, and enterprise risk, partnering closely with the CEO and operating leaders on the key decisions that shaped the growth and performance of the platform.

He’s most effective in environments where legal, operational, and investment decisions intersect — and where judgment, alignment, and execution matter as much as technical expertise.

He’s particularly interested in roles that expand beyond traditional legal scope and allow him to contribute more directly to platform growth and value creation.