She is a Mexican attorney with over 14 years of experience in intellectual property, regulatory, and corporate law, primarily within the consumer goods and retail sectors. She currently serves as Legal Manager at Tiendas 3B, a New York Stock Exchange-listed retailer, overseeing industrial property, regulatory matters, marketing, and corporate affairs. Her expertise includes trademark portfolio management, brand protection strategies, regulatory compliance for products and advertising, and corporate governance. She works closely with cross-functional teams to align legal strategy with business objectives, supporting innovation, mitigating risk, and ensuring compliance while enabling sustainable business growth.
