Ali Areeb Zaidi is a practising lawyer having an experience of over 10 years, with specialisation in Intellectual Property Rights, Media & Entertainment and related commercial laws. Ali studied law at Symbiosis International University, Pune. Following his graduation, he joined top tier boutique IP law firm Lall & Sethi as an intern. He is currently the Managing Associate at the firm and responsible for brand protection & management, enforcement of IP rights and developing anti-counterfeiting strategies in India and SAARC region for multinational corporations in varied sectors such as pharmaceuticals & healthcare, media & entertainment, luxury clothing & apparel, FMCG, innovation & technology, banking & finance, hospitality etc. Ali has been a proactive member of advocacy groups for IP awareness. He is a member of INTA and also served on the INTA’s Non-Traditional Marks Committee for the
